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The web site states the following, "Welcome to the Design Principles Database DPD! Whether you are an educational technology researcher, a learning scientist, a designer of web-based learning materials, or a teacher using technology, the DPD is a place for you to learn from the wisdom gained by dozens of researchers who have designed, enacted with students, and studied the use of technology for learning." We noticed that the web page stated " This wisdom is translated in the DPD into pedagogical Design Principles." The header had pedagogical design principles as the highest ranking optimized keyword. This keyword is followed by design principles, design, and curriculum design which isn't as urgent as pedagogical design principles. The other words edu-design-principles.org uses is curriculum. educational technology is included and will not be understood by web engines.